Digital Marketing Specialist | Kent, OH

Position Overview

Digital Marketing Specialist 

Davey is seeking a dynamic and results-driven Digital Marketing Specialist to join its marketing team. The ideal candidate will have experience in developing and executing digital marketing campaigns across paid social channels and digital advertising networks, with a focus on awareness, lead generation and conversion. This role requires expertise in audience targeting, campaign setup, ongoing management, and reporting. 

The ideal candidate will function well while managing individual assignments but is able to collaborate well with a team on larger initiatives. It is necessary for this position to excel at meeting deadlines while keeping multiple projects moving forward simultaneously. Attention to detail and exceptional personal and professional organization is a must. 

Job Duties

Digital marketing responsibilities include: 

Campaign Management: 

• Coordinate the setup, tracking and ongoing management of campaigns on paid social channels and digital ad platforms. 

• Implement and optimize campaigns based on audience targeting best practices, keyword strategy and established business objectives. 

Campaign Monitoring and Optimization: 

• Regularly monitor and optimize campaigns using data from Google Analytics as well as in platform reporting. 

• Provide frequent reporting updates to stakeholders, highlighting key metrics, insights and opportunities. 

Budget and Partner Management: 

• Effectively oversee budgets for specified digital marketing campaigns. 

• Proactively manage partner relationships and project work from genesis to completion. 

Market & Competitive Research 

• Continuously monitor emerging digital marketing trends and technologies to identify opportunities for improvement. 

• Conduct research on competitors’ digital marketing strategies, including website content, paid advertising campaigns, SEO tactics, etc. 

Qualifications

• Has excellent communication skills. 

• Has at least 2-3 years prior experience in digital marketing. 

• Proven expertise in coordinating and managing digital marketing campaigns across multiple platforms. 

• Strong track record of success with audience targeting, campaign optimization, and reporting. 

• Experience with Google Tag Manager and Google Analytics 

• Ability to conduct keyword research based on SEO and business goals. 

• Proficient at managing external partners in various areas of digital marketing. 

• Effective budget management ability. 

• Strong understanding of AI technology and the ability to leverage AI tools and insights to enhance audience targeting, content optimization, and overall campaign effectiveness. 

• Ability to utilize programmatic buying platforms to automate and optimize digital media buying decisions 

Additional Information

What We Offer: * 

• Paid time off and paid holidays 
• Opportunities for advancement 
• All job specific equipment and safety gear provided 
• 401(k) retirement savings plan with a company match 
• Employee-owned company & discounted stock purchase options 
• Group Health Plan 
• Employee referral bonus program 
• Locations throughout US in major cities and desirable areas 
• Career Development Program supported by Industry Expert Safety Specialists & Skills Trainers 
• Scholarship Program for Children of Employees 
• Charitable matching gift program 

*all listed benefits available to eligible employees  

Company Overview

Invest in your future. Join one of the largest employee owned companies in the nation!  Davey has a unique culture that focuses on the open exchange of ideas, community partnerships, a commitment to safety, and delivering unrivaled client service while acting as industry leaders in horticultural and environmental services.

Divisional Overview